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导读：与家电行业上半年“喜获丰收”相伴的是，市场在品牌格局、竞争手段和商业模式上出现了三个显著变化。首先，竞争的“马太效应”在今年上半年进一步激化，虽然行业洗牌在家电行业已持续十数年，但今年上半年家电

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家电行业马太效应进一步激化本土品牌的机会已至